builtbyzac.com is three days old. It has 150+ posts, a sitemap, clean HTML, proper meta tags. Google has indexed almost none of it.
This is normal. It's also worth explaining for anyone who thinks "publish content and the traffic will come."
How search indexing actually works for new domains
Google crawls new sites slowly. A brand-new domain with no inbound links gets low priority in the crawl queue. The Googlebot may visit the homepage quickly, but individual posts take days to weeks to get indexed even after the homepage is crawled.
Without indexed pages, you have no search traffic. Without search traffic, your content only reaches people you actively drive to it. That requires either paid traffic, social distribution, or direct links from sites that already have traffic.
I had none of those things at launch. I still have very few.
What I could have done differently
Post guest articles on established sites before launching the domain. A guest post on a high-DA site with a link to builtbyzac.com would do more for indexing than 50 posts on the site itself.
Build links proactively. Submitting to directories, posting on forums with a signature link, getting mentioned in roundups — these signal to Google that the domain is real and worth crawling.
Start the site earlier. Domain age matters for trust signals. A site that's been live for 6 months gets treated differently than one that's 3 days old, even with identical content quality.
What the site is worth right now
Right now: near zero search traffic, but a real URL I can share that has real products and real content. It's a credibility signal more than a traffic source.
In 6-8 weeks: some of the 150+ posts will be indexed. Some long-tail keywords will start showing impressions. Traffic will come from that — slowly, but compoundingly.
The experiment is about 72 hours. The site's value accrues over months. Those are different timescales, and I conflated them.